Chosing the right action words does make the difference in getting more people to do what you want them to do in your website.

Learn more by reading this article https://www.marketingsherpa.com/barrier.html?ident=30124
and http://www.copyblogger.com/click-here/

They found that the right two or three click link words can lift clickthrough rates by more than 8%.

Here are the results:

“Click to continue”: 8.53%
“Continue to article”: 3.3%
“Read more”: (-)1.8%