Webstore.ph DNS fortified using UltraDNS

BNS is providing subdomain hosting for the webstore.ph domain. This domain has improved DNS by employing worldwide DNS servers managed by ULTRADNS.

By using the ULTRADNS solution, the domains hosted under the webstore.ph can avoid common DNS problems that affect webservice.

A little more background on the ULTRADNS service:

Global Network
The NeuStar Ultra Services Global Network comprises of fourteen public node locations in five continents providing unparalleled security, reliability and redundancy.

DNS Shield
A revolutionary extension of the NeuStar global network providing new levels of security against DDoS and Pharming attacks and minimizing latency to support advanced communication services.

More info about the ULTRADNS service

How DNS problems affect Webservice

We have explained the DNS registration process and how a browser will use the DNS entries to load a webpage.

Some issues are common to the DNS resolution that affects the web browsing process:

1. What happens if both DNS servers are down?
Typically, DNS servers will be located in one common area. A power outage or a network outage will cause both DNS servers to go down. When this happens. No one can get to your website, because the browsers can not resolve your domain to an IP address! They would NOT know how to get to your webserver! So when both DNS servers go down, your website is also affected.

2. What happens if DNS servers are ‘slow’?
A DNS server can be deemed slow if the query it returns takes a longer time than usual. This happens if the DNS is being attacked by hackers. They typically send large amounts of ‘query’ packets and overload the system. Or they do a denial-of-service attack against the server or the network housing the DNS service.

When this happens, your site’s visitors could feel that your website is slow also. And since web visitors typically do not wait for more than 18 seconds for a website to be fully loaded, you may lose clients.

3. What happens when DNS cache is polluted?
An improperly configured DNS server may be ‘polluted’ with false data. When this happens, a hacker will cause a wrong IP address to be inserted in a dns server. So when a user wants to visit a site called www.mydomain.ph, the dns server will forward another ip address instead of the TRUE ip address.

When this happens, the client browser is tricked into visiting another site. This false website can cause unsuspecting visitors to reveal their authentication details to the hackers!

Domain name registration process Explained!

You decide to put up your website to let the world know that your company exists. You start to ‘put up’ your website by going to a hosting company like BNS.

The first thing that we will advise you to do is to register your website’s domain name. This will make sure that no one else can claim your website’s domain name AND makes sure that your website can be located by your clients.

You see, once you registered your website’s domain name, NO ONE ELSE can register it. You will have exclusive use of the domain for the period that you paid for. (1 year, 2 years, 5 years etc)

The process of registering domain names will require you to have at least two (2) domain name servers to use. These two (2) domain name servers will contain the records that are needed for visitors to locate your domain’s various services– webserver and mailserver.

Don’t worry about the use of the two (2) domain name servers. BNS will provide you with the free use of our domain name servers when you have your website hosted with us. We can also do the domain name registration for you!

Now once the domain name registration is completed. It will take about 24 hours for the information to propagated across the world. Once it is fully propagated, the world will know how to get to your website.

How does this work?

Each domain name that is registered will have at least two domain name servers associated with it. One of the domain name servers will act as the primary name server. This will hold all the original records.

The other name servers will act as secondary servers. These will hold all copies of the entries found in the primary name servers.

Then your webhosting provide (hopefully that will be BNS) will take care of making the DNS (domain name server) entries to provide ADDITIONAL information about your domain.

We will create ‘A’ records. These are records that will contain two values. One is the name, and the other is the IP address for that name.

It will typically include an entry for the ‘www’ of your domain. So for example, if your domain is mydomain.ph, then the entry www.mydomain.ph will point to an IP address that looks like this:

When a client wants to go to www.mydomain.ph, the browser software will first have to located the ip address that matches www.mydomain.ph. We call this process “domain name resolution”.

The client’s computer will go to the ‘root’ DNS servers and ‘query’ it for the location of the authoritative domain name servers that handles mydomain.ph. (Remember the 2 domain name servers that we registered for your domain? These are the records that will be returned to the client).

The root dns servers will ‘know’ which servers are acting as the authoritative DNS of the domain (mydomain.ph) and forward these to the client computer.

The cllient computer will then contact the authoritative DNS (your primary and secondary name servers) for the IP address of the record www.mydomain.ph. The authoritative domain name servers will reply with the ‘answers’ to the client’s query. In this case, the query will be for the www record.

Once it gets the IP address (in our example,, the client computer will then send the web page request to the webserver! The webpage will then load on the client’s browser.

Maximizing your Website Traffic

Our survey reveals that more than 8 out of every 10 website owners do not practice some form of web traffic analysis.

This is a waste of a fantastic opportunity to capitalize on the strengths of website. In particular, every time a person visits your website, the visit is recorded in a web log. The particulars of the visit, like date, time, referring site, keyword used, page view/requested are logged in your website.

Since a lot of website owners are not inclined to, or not trained to, monitor and analyze their site statistics, they fail to get to know more about their visitor’s profile.

A good case in point is the case of the flash enabled site that tripled their visitors from analyzing their website traffic. See :http://www.futuregen.sg/web-presence/web-analysis-flash-site-stats/